Hey, have all of you heard of This Is Why You’re Fat? If not, go take a look. I’ll wait.
Back? The site is getting a lot of press lately. Obviously it’s meant to be funny and outrageous – people send in their craziest junk-food creations and we all groan and laugh. Bacon-topped Krispy Kremes for everyone!
I think the blog is brilliant. Honestly, it IS funny. But in the past few weeks I’ve noticed that a lot of people talking about the site are saying the same thing:
"It’s so gross, but now I want some."
"Eeeew! Oh, I bet that tastes good."
"That’s a heart attack waiting to...mmmm, bacon."
Isn’t that interesting? At the same time that we’re appalled, these images are sinking into our little monkey minds and triggering cravings for these kinds of foods. (Who doesn’t love a deep-fried somethin’ on a stick?) Perhaps we even feel a sense of community and warped pride in this type of county-fair, deep-fried, all-American garbage.
(It reminds me of my favorite Bill Bryson quote: "Clearly, some time ago makers and consumers of American junk food passed jointly through some kind of sensibility barrier in the endless quest for new taste sensations. Now they are a little like those desperate junkies who have tried every known drug and are finally reduced to mainlining toilet bowl cleanser in an effort to get still higher." America, hurrah!)
So I started thinking, what if, instead of looking at images of junk food every day, we served ourselves up a daily helping of healthy images instead? Can healthy images trigger the same reaction but in reverse? Can they inspire us to better health, make us crave a colorful salad, or help us get to the gym?
That’s why I created a new blog called This Is Why You’re Thin!
The goal of the site will be to encourage exercise and the consumption of healthy plant-based foods through fun, intriguing, and beautiful images that will inspire us all. I’m looking for inspiring photos or video links of the things you do for health: pictures of fresh fruits and vegetables...beautiful bean soups or hearty wholegrain bread...people running, climbing, swimming, stretching...smiling kids drinking smoothies and picking strawberries. Find out how to contribute by clicking here.
I welcome submissions from vegetarians, vegans, raw foodists, flexitarians, and omnivores, but I do ask that your submissions emphasize plant-based foods: vegetables, fruits, beans, whole grains, nuts, seeds, etc. (If you want meat and cheese you can visit "This Is Why You’re Fat". They got plenty.)
Please contribute and help spread the word!